Minotti Presents The Grand Tour
On the occasion of its 75th anniversary, Italian furniture brand Minotti released The Grand Tour, a short film showcasing the 2023 Collection and timeless Minotti classics in five evocative locations
On the occasion of iconic Italian furniture brand Minotti’s 75th anniversary, the family-run company celebrated by presenting its new collections at Salone del Mobile in an expansive 4,500-square-metre, two-level pavilion. At the Minotti Pavilion, visitors were introduced to the 2023 Collection in a completely immersive experience, with new collections for indoors and outdoors displayed against evocative scenography, with elements showcasing the brand’s philosophy and history.
Among the new pieces were collections by Japanese studio nendo, Danish-Italian duo GamFratesi and Brazilian architect Marcio Kogan of Studio MK27, to name a few, all under the art direction of Rodolfo Dordoni and the Minotti family. The impressive showcase, one of the largest at this year’s fair, was a cohesive presentation of Minotti’s design vision of timeless elegance.
Minotti captured this moment in time with the production of The Grand Tour. The short film is based on ‘the journey beyond time, between reality and the virtual world, sweeping through five evocative locations, physically distant from one another, but connected by the same fine common thread: the Minotti lifestyle.’
Dylan sofa by Rodolfo Dordoni
Raphael seating collection by GamFratesi
Sally chair by Rodolfo Dordoni
Torii Bold sofa by nendo and Pilotis console by Rodolfo Dordoni
Torii Nest outdoor sofa by nendo
Twiggy bed by Rodolfo Dordoni